Strategic Planning: SWOT Analysis and Goals

Strategic planning within organizations provides a plethora of benefits to the organization including meeting goals specified in the plan and contributing to the long-term success of an organization. Refer to Exhibit 8.3: The Strategic Management Process, located in Chapter 8 of the Management textbook.

For this assignment, select either your own organization or one you know enough about to complete a series of assignments related to strategic planning for a proposal you would like to implement. The same organization will be used in the following assignments:

Strategic Planning: Strategy Map (Topic 4)

Strategic Planning: Action Plan (Topic 5)

Strategic Planning: Communication Plan (Topic 7)

Strategic Planning: Evaluation (Topic 8)

Strategic Planning: Presentation (Topic 8)

Once you have selected the organization, identify a strategic goal through preforming a SWOT analysis within your sphere of influence. For example, if you are not currently in a management or leadership position, it is acceptable to focus on a more focused area of your organization you are currently in a position to impact. If you are a classroom teacher, perhaps you see opportunities for improving access to technology in your district. If you are a nurse, perhaps you see opportunities to improve communication processes in your department, etc.

A SWOT analysis is part of strategy formulation that leads to goal setting and then progresses to the development of a strategic plan. Be sure to follow the criteria for effective goals as illustrated to Exhibit 7.5, located in Chapter 7 of the Management textbook.

Complete a SWOT analysis using the "SWOT Analysis" template. Consider the following guiding questions as you complete the SWOT Analysis:

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What are the recognized strengths of your identified area?

What does your identified area do better than other companies?

What unique capabilities or resources does you identified area possess?

What do other companies consider to be your strength?

What are the recognized weaknesses of your identified area?

What do competitors do better than your identified area?

What areas can be improved at your current position?

What do other companies consider to be your weakness?

What trends or conditions impact the company in a positive way?

What opportunities exist for the identified area?

What trends or conditions impact the identified area in a negative way?

What is the competition doing that may have an impact on your identified area?

Does your identified area have solid financial support?

What impact does your weakness have on the threats your identified area faces?

These questions are samples of what you may need to address in your SWOT Analysis. Using the SWOT analysis results, develop at least one strategic goal. Submit both the completed SWOT analysis document and the strategic goal.

APA format is not required, but solid academic writing is expected.

This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion.

You are required to submit this assignment to LopesWrite. Please refer to the directions in the Student Success Center.


Flora is a healthcare organization that offer both inpatient and outpatient services in the community. Since the organization is in an atmosphere that is competitive, it has to come up with a strategic plan to position itself in the current competitive marketplace through improving internal communication. According to Tassabehji and Isherwood (2015), strategic planning is a tool of management that requires managers to grow beyond daily operations tumult to handle the organization’s future services/products, served market, encountered competitors as well as the dynamic atmosphere of the business where the organization finds itself. For efficient strategic planning, Flora Healthcare needs to invite chances of hatching fresh services and products, widen the current ones as well as end those services and products that are just not significant to the future of the organization. Strategic planning requires objective and realistic assessment.  Various theories and tools are present to aid leaders in building the direction of the organization (James, 2010: Taugher Change Catalyst Consulting, 2009). Among the many tools, Flora Healthcare chose the SWOT Analysis tool.          

According to Gurel and Tat (2017), SWOT analysis is a technique for organizations strategic management and strategic planning.  Effectively, it might be applied to create strategy in organization as well as competitive plan. In conformity with the System Approach, corporations are wholes which interact with their atmospheres…………..

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